One form, many castings

Igata is a Japanese word for a casting mould: one form, many castings, each finished and marked by whoever sells it. That is the shape of the company, so it became the name.

What the base does

Igata is a workflow and agent-orchestration system for businesses that have no technical staff. Agents do a business's repetitive work as workflows. The business's own people approve what goes out and answer what the agents ask. The business pays for the work in credits on a plan.

The people who use it never see the machinery. They see three things: what needs them, what is running and what it cost. A model, a token, a prompt or a step graph never appears on a screen.

Why the name stays underneath

Igata never reaches a customer under its own name. One codebase and one platform company sit underneath market companies, and each market company runs its own deployment under its own brand, in its own country, in its own currency, on its own accounts. Noura is the first deployment, for Malaysia. Jemma is the planned second, for the United States.

A customer in Kuala Lumpur meets Noura, signs with Noura, pays Noura in ringgit and calls Noura for support. Nothing on that customer's screen, bill or contract says Igata. The name belongs to the partners, the lawyers and the engineers who stand behind those brands, and to the maker's mark on a licence schedule.

Brand as data

The same code runs every deployment. A deployment's whole face, its name, its persona, its portraits, its logo, its colours, its typeface, its copy, its locale, its currency and its channels, is one brand file. A technical identifier carries the platform's name or no name at all, and never a brand's.

That rule is what makes the mould a mould. A new market is a new brand file and a new deployment, never a new codebase. A rename is one file. A second brand proves nothing until the product sells without the founder's hands, which is why it waits until the first brand has a stranger's money.

What is agreed and what is open

Agreed: the platform company owns the code and the marks, and licenses them to each market company; each market company owns its customers and what it writes. Open: the second brand's timing, which follows the first brand's launch and not a date.

The next step is the first deployment, live for one customer, with real money in its ledger.